Workshop 1

Developing Effective Strategy Toolkit

This 1-day programme provides participants with a comprehensive Strategy Toolkit (concepts, principles, frameworks and techniques) for them be effective as corporate strategist.

 

How Participants will Benefit

Participants will be equipped with the skills and knowledge to:

• Contribute significantly to strategy formulation with a focus on innovative, high growth & sustainable strategies.

• Review and boost the profitability of your organization’s Business Model through innovative value creation.

 

Why this Workshop is Dramatically Different from Others

• Video clips of strategy guru expounding the theory/framework that they have developed. Examples: Michael Porter on Industry & Competitor Analysis, Kim Chan on Blue Ocean Strategy. Jay Barney on Resource-based View, Adrian Slywotzky on Profit Pattern.

• Short cases (extracts from Newsweek articles) to ensure participants appreciate how the Strategy Toolkit can be applied in real world.

• Round-up Discussions to ensure participants are able to apply lessons learnt to their respective organizations.

• Extensive use of diagrams and mindmaps to integrate the various strategy concepts, principles and frameworks.

• This workshop is highly interactive and participatory with highly stimulating discussions, ice-breaker game & energizer sessions. Our Master Trainer, Richard Mak is able to draw out the wealth of experiences among participants to ensure an enriching learning experience.

 

Content outline

• Video: What is a Strategy by Michael Porter?

• Overview of the Strategy Framework.

• Discussion: Where do we start in the strategy process?

• SWOT Analysis & Case: Apple ipod. Value Chain Analysis & Activity-Based Costing.

• Resource-based View (RBV) – basis for sustained competitive advantage.

• Video: Interview - Jay Barney. Video: How to build a Strategy for Sustainability.

• Round-up Discussion: How to apply lessons learnt to your organization?

• Situation Analysis & Strategic Fit vs. Strategic Intent concepts.

• Porter’s 5 Forces Analysis of Industry Competitiveness.Video: Interview with Porter.Discussion: Supermarkets in S’pore.

• Porter’s 3 Generic Competitive Strategies.Discussion: Google vs. MicrosoftAnsoff Matrix for Market/Product Development, BCG Matrix for Portfolio Analysis; Value-based Management.

• Round-up Discussion: How to apply lessons learnt to your organization?

• Video: Blue Ocean Strategy (BOS).

• Video: Prof. Kim on BOS. Value Innovation Strategy to pursue differentiation and low cost simultaneously, How to create new market space by “reconstructing market boundaries”

• Case (with video clip): Cirque du Soleil,How to reach beyond existing demand to non-customers - 3-Tiers of Non-customers Framework.

• Round-up Discussion: How to apply lessons learnt to your organization?

• Video: What is a Business Model?

• Discussion: How internet organizations (example Google Corporation) monetize their product offerings?

• The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits. Video: Interview with Adrian Slywotzky.Building profitable business models - Case: NTT DOCOMO.

• Group discussion: To develop an Innovative & Profitable Business Model based on the Zeros-To- Heros boardgame.

• Round-up Discussion: How to apply lessons learnt to your organization